Circular Design Class Products that Flow

Let's start working!

In this training you will be educated on the content of circular design as a designer, apply it to your own case and gain insight into your role in realizing circular products and services. This class is designed for creative professionals* working as designers of consumer goods, professional products and packaging.

*including product designers, product managers, interior and furniture designers and packaging designers.

Photography: Chantal Bekker

As a product or packaging designer, how can you contribute to the circular economy? The circular economy is a system in which products last longer. New forms of (chain) cooperation are required for this. This requires a circular design approach as well as new business models.

Program

During this workshop you will gain insight into the basics of circular design and circular business models. We look at various practical examples of frontrunners. Then we apply these to your own case. The approach in the CIRCO Class is based on the books Products that Last (TU Delft) and Products that Flow and the business models and design strategies described in them.

In the last part of the training you will learn how to place circular design on the agenda of your clients and colleagues in your daily practice.

The workshop consists of:

an entire training day on location, where you will be coached by two trainers with content-related circular design expertise
a telephone coaching call, prior to the training day of approx. 45min, in which one of the trainers will discuss with you where your opportunities and challenges lie and in which a case will be selected for you to work on.

Photography: Chantal BekkerWho is this for?
This class is specifically designed for creative professionals working as designers of consumer goods, plastic and professional products, packaging, disposables, and other “fast-moving consumer goods”—including product designers, product managers, interior and furniture designers, packaging designers, marketers, and product managers for consumer goods.

The sector includes various product groups such as professional products and equipment, electronics, home and fashion accessories, kitchen, furniture, garden, toys, packaging, gifts and promotional items, disposables and other short-cycle consumables, such as medical disposables, cartridges, etc.

Photo: Siem Haffmans and Jorien Nijmeijer

Trainers

With his knowledge of sustainability, design, production, materials and recycling, Siem Haffmans supports companies in successful product innovations. He connects companies from different markets so they can build profitable circular solutions together. From his background as an Industrial Designer (TU Delft), he has provided strategic advice on the transition to a circular economy for over 25 years. He also works as a strategic advisor at Partners for Innovation and previously worked as a researcher at TNO and as a (guest) lecturer at the Gerrit Rietveld Academy, TU Delft and the Dutch Packaging Centre.

Jorien Nijmeijer has worked for over 10 years as a product designer and engineer at various companies in different sectors before starting her own business in 2019, as she wanted to be more committed to a sustainable future. From Let's Go Circular she now helps start-ups develop sustainable circular products in order to make their portfolio more sustainable.

Cost

This training course is available at a special one-time offer (regular price: €400, excluding VAT).

BNO members: €250 (excl. VAT)
Non-members: €320 (excl. VAT)
These prices include lunch, drinks, and a copy of the publication *Products that Last* or *Products that Flow* to take home.

Contribution to study costs

Workers in the cultural and creative sectors can apply for a contribution to co-finance their professional development through Werktuig PPO. PPO is open to salaried and self-employed workers.

The grant can also be used for different parts of our education program and therefore also for this training!

Sign up

Registration for this training is via CIRCO. You will receive the invoice via the BNO.

The maximum number of participants is 15.

The coach / intake interviews take place 1 - 2 weeks prior to the Class and last approximately 45 min per participant. One of the trainers will contact you about this.